市场执行员岗位职责

MajorDuties&Responsibilities

DevelopandimplementstudentrecruitmentmarketingactivitiesdirectedattheChinesespeakingcommunity.Followupwithallleads

Developandmaintainrelevantsocialmediaplatformse.g.WeChat,LinkedIn,Facebook,Weibo

LiaisewiththeSIPACMediaCentre,SuzhouTV,pressandotherChineselanguagemediaorganizationstopromoteSSISandstudenteventsandachievements.

SupportandassistwiththepromotionofparenteventstotheChinesespeakingcommunityincludingSecondarySchoolShowcases,ParentCamp

SupportandassistwithtranslationforChinesespeakingparentmeetingsandevents

DevelopandmaintainrelevantmarketingmaterialsforSSIScommunityprogrammes

Respondtoinquiriesforthecommunityprogrammeincludingtakingtourswhereappropriate

CoordinatemediaandadvertisingforSSIScommunityprogrammes

Attendkeygovernment,mediaandotherexternallocalcommunityeventsandactivitiestorepresentand/orsupportotherSSISstaff.

CoordinatevisitorstoandtoursoftheSSIScampus(excludingthoserelatingtostudentadmissions,academicandBusinessDevelopmentactivities).

Generateandmanageprospectiveschoolvisitsthroughexternalmarketing,networksandbranding

Recordallconcerns,feedbackandcomplaintsraisedbyChinesespeakingparentsandbringtotheattention

LiaisewithlocalcommunityorganizationsforjointactivitieswithstudentsandSSIS.

SupporttheDirectorofMarketing&AdmissionsinthedevelopmentoftheSSISStrategicMarketingPlan

Generateintelligenceaboutcompetitorsandrecommendplanstocounterthese

Planandreviewmarkingperformanceonaregularbasis.Abilitytoevaluateandwriteareportonplan,performanceandactivities.

OtherworksgivenbyDirectorofMarketing&AdmissionsandHeadofHeadofSchool

PositionRequirements

ThisroleisakeycollaboratorwiththeMarketingDirector,whoisamotivatedself-starter,withalevelofmaturitytobedrivingtacticalcampaignsindependently.

Thisrolerequiresanexperiencedconsumermarketingprofessionalwithadevelopedknowledgeofthefullmarketingmixandmulti-channeldeployment.

Specialattentionmustbegiventothedigitallandscapeandabilitytodeploycampaignsacrossalltrendingchannels.

Experienceindesigninganddevelopingcampaigns,optimisingreturnsaswellasleadingandmanagingagencyresourcestogenerateoutstandingworkthatachievesresults.

Impeccabletimemanagementskills,attentiontodetail,abilitytoself-manageandenthuseothers.

He/Shewillbeapatientandthoughtfulmentortojuniorstaffwithacollaboratestyle,inspiringbestpractice

QualificationsandSkills

Degreelevelqualificationinmarketing,communicationsorrelatedfield.

5+yearsofworkingexperienceinmarketingeitherwithinagenciesorclientside.

Soundknowledgeofworkingwithsegmentedcustomerbasetoimplementcustomerfocusedstrategies.

Analyticalskills,abletointerpretmultipledatasetstoidentifytrends.

Commerciallyastutewithaverygoodunderstandingoffinancialmetrics,abletosetbudgets,assessP&Lperformance,evaluateROI.

Asoundknowledgeofthefullmarketingmixincludingstrategydevelopmentandplanning,campaigndevelopment,measurementandtracking,optimization.

Acomprehensive,welldevelopedanduptodateknowledgeofonline/digitalmarketingincludingwebsitemanagementandonlineadvertising.

ExcellentwrittenandverbalcommunicationskillswiththeabilitytowritehighqualitymarketingcopyinbothEnglishandChinese

GoodICTskills(e.g.Word,Access,Excel,PowerPoint),

ExperienceofusingContentManagementSystemsandofsocialmedia,includingSEO&SEMexperience