微信内容策划岗位职责

品牌文案策划/微信内容运营上海造意行广告有限公司上海造意行广告有限公司,Adsmith,Brandigo,造意行ThecopywriterwillworkonawidevarietyofprojectsandclientstoprovideChinesecopy,andtoeditcopy.Therightcandidatehasadeepunderstandingandpracticalfeelingforgoodcopy–heorsheunderstandstoneofvoiceandcanadjustatwilltomatchthebrand’stoneandstructure.

此岗位要求英语熟练,有digital内容规划经验者优先考虑!

Responsibilities

-Responsibleforwritingclear,strategically-focuseddigitalcontentplanning,Brandingnamingforclientandin-houseassignments;

负责撰写客户方数字营销内容,微信内容规划、品牌取名等语句清晰明了,体现篇章的战略性;

-Proofreadalloutgoingpiecestoensuremaximumaccuracy;

校对客户方的素材及翻译文本以确保最大化的准确性;

-Keepcurrentinunderstandingclients‘requirementsregardingthetoneandstyleofcopy,brandguidelinesandothermandatorycopy

能理解当前客户关于文案语气及风格、品牌准则和其他强制性的需求;

-WorkwithothermembersoftheCreativeteamtocomeupwithideasonclientandinternalprojects;

能与客户团队团队的其他成员合作互通,了解客户项目的需求想法;

-Maintaincontactandcoordinationwithfreelancerwritersifrequired;

如有必要可与自由撰稿人保持联系;

-Mayincludelighttranslationproofreading;客户素材的翻译校对工作;

-Abletoeditatranslateddocumentintogoodcopy。

能够将翻译文本编辑为更出众的文案;

-Collectandstudyhotortrendingtopicsinsocialmedia,andprovideconstructivesuggestionsforsocialmediaoperation/campaign

收集、研究网络热点话题,为社会化媒体运营提供建设性意见;

-Activeparticipationinmarketingplanninganddeveloptherelevantcopyforonlineandofflinecampaigns.

参与营销策划,线上、线下活动的文案撰写;

-Writingandrefiningtheadvertisingcopyorproductintroductionforcustomer’sproductsandservice(keysellingpoints)acrossthedifferentpromotionchannels

对于客户在推广渠道中热点、卖点的挖掘和提炼,撰写广告文案,产品介绍等。

DesiredSkillsandExperience

2+yearscopywriting/Wechatoperationexperienceinadvertising,digitalagency

AbletocommunicatewellinEnglish,CET-6

BAincommunication,marketing,advertisingisprefered.