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Copywriter文案岗位职责
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创意文案CreativeCopywriter多特瑞多特瑞(上海)商贸有限公司,多特瑞,多特瑞岗位职责:
1.负责本公司品牌宣传广告及各类推广活动的宣传文案;
2.对公司产品进行创意和卖点提炼,撰写广告文案、产品介绍等资料,各类其他相关产品刊物、礼盒包装等呈现文案;
3.阶段性策划开展线上活动、粉丝互动、话题制造、传播和推广产品;
4.懂得广告文案措辞,能独立完成公司相关的宣传性软文的撰稿、组稿、编辑工作;
5.进行品牌其他如美国、新加坡等市场的相通类文案的搜集整理;
6.协助部门内其它需要的工作;
任职要求:
1.新闻、中文、广告学、市场营销、传播学等专业本科及以上学历;
2.三年以上工作经验,能独立撰写文章、文案,擅长多种文风;
3.文字功底深厚,文笔流畅,洞悉时尚及潮流热点,熟悉新媒体传播规律;
4.具有较强的规划、分析能力和创新意识,思维清晰而有条理;
5.善于沟通,有责任感,有良好的执行力和团队精神;
6.有媒体从业者及美妆、个护行业经验者优先。
Responsibilities:
1.Responsibleforthecompany'sbrandadvertisingandallkindsofpromotionalactivities'copy;
2.Refinecompanyproducts'creationideaandsellingpoint,writeadvertisingcopy,productintroductionandotherrelatedcopy;
3.Conductonlineactivities,faninteraction,topicproduction,disseminationandpromotionofproductsinstages;
4.Understandthewordingofadvertisingcopy,canindependentlycompletethewriting,draftingandeditingofthecompany'srelevantpropagandapapers;
5.CollectothersimilartypesofdocumentssuchastheUnitedStates,Singaporeandothermarkets;
6.Assistinothernecessarytaskswithinthedepartment.
Requirements:
1.Bachelordegreeoraboveinjournalism,Chinese,advertising,marketing,communications,etc.;
2.morethanthreeyearsofworkexperience,canindependentlywritearticles,copywriting,goodatavarietyofstyleofwriting;
3.Deepwrittenknowledge,smoothwriting,insightintofashionandtrends,familiarwiththelawsofnewmedia;
4.Withstrongplanning,analyticalskillsandsenseofinnovation,clearandorderlythinking;
5.Goodatcommunication,responsible,withgoodexecutionandteamspirit;
6.Experienceinbeautycare/personalcareindustry/mediaisaplus.
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