营销保健经理岗位职责

美商保健食品产品营销经理1.Throughmarketingandcompetitorinformation,analysisandidentifythenewbusinessandproductopportunity;

2.Developnewproductstrategiesandlaunchplans(strategy/productstory/packagingdevelopment/pricingandforecasting/internalandexternalcampaign);

3.Drivekeyproductssalesgrowthandensuretheyearlysalestargetbyonline&offlinecampaign;

4.Productprofilemanagement(promotionplan&resultanalysis,internalandexternalcampaign)

5.Post-launchcurrentproductstoextendthelifecycle(upgradeorre-positioning/pricingadjustment/discontinueproposal)

6.Distributorbehavior/Consumerbehaviorunderstanding(sortout&analysissalesdata,digoutthebehaviormodelofdistributor&consumer,thuscandevelopappropriateproductkitorpromotionplan)1.Throughmarketingandcompetitorinformation,analysisandidentifythenewbusinessandproductopportunity;

2.Developnewproductstrategiesandlaunchplans(strategy/productstory/packagingdevelopment/pricingandforecasting/internalandexternalcampaign);

3.Drivekeyproductssalesgrowthandensuretheyearlysalestargetbyonline&offlinecampaign;

4.Productprofilemanagement(promotionplan&resultanalysis,internalandexternalcampaign)

5.Post-launchcurrentproductstoextendthelifecycle(upgradeorre-positioning/pricingadjustment/discontinueproposal)

6.Distributorbehavior/Consumerbehaviorunderstanding(sortout&analysissalesdata,digoutthebehaviormodelofdistributor&consumer,thuscandevelopappropriateproductkitorpromotionplan)