教育推广经理岗位职责

全国线下推广经理(外企教育机构)•LeadofflinepromotionteamtoachieveKPItargetsthroughdiversifiedofflinechannelsineachmarket

•Strategicallyreviewandrefineofflinemarketingchannelcontributionineachmarket,andworkoutthedevelopmentandexecutionactionplan.

•LeadandmanageRegional/CityManagerstoensureutmostpresence,andacquisitionperformanceinkeyareasoffocus.

•Setstandardsforcampaigndevelopment,planning,execution,andoptimizationofofflinemarketingchannelstodriveefficiencyenhancementandMKTratiocontrol.

•Provideongoingtrackingandanalysisofuserbehaviorthroughmarketanalysis,competitiveanalysisandsiteanalyticstoidentifykeyperformancedriversandoperatingmetricsinordertomaximizeROIofofflinechannels.

•Conductanalysistoidentifygrowthopportunities,campaignsuccess,andcontinuallyrefineprocesstoenhancemarketinginitiatives.

•ProactivelycommunicatewithNOD/RODetc.togatherinsightsfrominternalstakeholderswhichwillimprovetargetingeffortsandgeneratesmarterdecisions

•Bravelytestnewandinnovativecampaignstouncoveruntappedacquisitionopportunitiesinofflinemarketing.

•Workcloselywiththecross-functionaldepartments/teams(Marketinginternalteams,Operations,HR,BDetc.)todeliverthealignedbusinessobjectivesinbothshortandlong-term.

•Providemarketingfeedbackandinsighttoseniormanagementonallissuesrelatingtoofflinemarketinginitiatives

•BeresponsibleforthebudgetpreparationandcontrolofChinaofflinepromotionchannels.

•LeadofflinepromotionteamtoachieveKPItargetsthroughdiversifiedofflinechannelsineachmarket

•Strategicallyreviewandrefineofflinemarketingchannelcontributionineachmarket,andworkoutthedevelopmentandexecutionactionplan.

•LeadandmanageRegional/CityManagerstoensureutmostpresence,andacquisitionperformanceinkeyareasoffocus.

•Setstandardsforcampaigndevelopment,planning,execution,andoptimizationofofflinemarketingchannelstodriveefficiencyenhancementandMKTratiocontrol.

•Provideongoingtrackingandanalysisofuserbehaviorthroughmarketanalysis,competitiveanalysisandsiteanalyticstoidentifykeyperformancedriversandoperatingmetricsinordertomaximizeROIofofflinechannels.

•Conductanalysistoidentifygrowthopportunities,campaignsuccess,andcontinuallyrefineprocesstoenhancemarketinginitiatives.

•ProactivelycommunicatewithNOD/RODetc.togatherinsightsfrominternalstakeholderswhichwillimprovetargetingeffortsandgeneratesmarterdecisions

•Bravelytestnewandinnovativecampaignstouncoveruntappedacquisitionopportunitiesinofflinemarketing.

•Workcloselywiththecross-functionaldepartments/teams(Marketinginternalteams,Operations,HR,BDetc.)todeliverthealignedbusinessobjectivesinbothshortandlong-term.

•Providemarketingfeedbackandinsighttoseniormanagementonallissuesrelatingtoofflinemarketinginitiatives

•BeresponsibleforthebudgetpreparationandcontrolofChinaofflinepromotionchannels.