进口车岗位职责

DigitalMarketingMission&MainTasks

"•SocialMediaSpcialistisadigitalcontentscreator,digitalmediaplanner&digitalchannelmanagerofGenesisChina.manager).He/sheisreposibileforbrand-drivensocialmarketingexcution,anddigitalchannelmanagement.

Alsowillsuperviseallsocialmediaplatformsstrategyandcontent,managingsocialproductionbudgets,overseeingcampaigns,collaboratingandfindingefficienciesacrosschannels/departments,andsupervisingagencies.

He/shewillassimilatecuttingedgedigitaltechnologyinmarketingandunderstandconsumerbehavior&trendfaster/betterthananyoneelse,thenwilldelivertoallmarketingpeopleandrelatedteam."

Roles&Responsibility

"•Superviseallsocialmediaplatforms,functionsandactivities

-CooperationwithinternalPR/BTLdepartmentstocreatedigitalcontents

•Develop&manageallsocialmediaplatforms,functionsandactivitiestoincreaseenagagementofcustomer

-DevelopandmanageGenesisChinawebsiteincooperationwithGenesisHQ.

-Digitalmediaplanning,andexecution:plandigitalmediamix,anddiscusswithBrandComm.Specialist

toallocatedigitalmediabudget

•Collaboratewithinternalandexternalpartnerstoensureconsistencyinstrategicfoundation,tone,priorities,

andbrandguidelines

•Coordinateacrossdepartments(Events,CRM,Digital,PR)toensurefullyintegratedcampaigns

•SelectglobalcontentsandlevergethemforChinamarket

•Managecampaigntimelinesandcommunicatewithstakeholdersonaregularbasis

•Interpretinformationandanalyzekeytakeaways,effectivenessandopportunitiesofcampaignactivities

•Understandglobalsocialmediaandleverageglobalcontentsandassetsinalignmentwithglobalbrandplanning

•Performotheroccasionaltasks/dutiesrelatedtothejob"

JobRequirements

Spirit-Attitude/PersonalityNeededtotheJob

"•Diplomaticandcollaborativeattitude,andabilitytomotivatepartnerstomeetandexceedbusinessexpectations

Designsensibiliites/aestheticsense

•Strongorganizationalskillsandabilitytocreatepresentationsandmaterialsfortheexecutives

•Abilitytodevelopstronginterpersonalrelationshipsatavarietyoflevels

•Open-mindedtonewchallengesandideas,andeagertobringcreativeenergytotheteam"

Background-Education/WorkingExperience

"•Bachelor'sdegree(Overseaseducationpreferred)

•Total5~8yearsofexperienceinsocialmediaanddigitalmarketing

•Atleast2~3yearsofexperienceinluxuryautomotivebrandormarketing/advertisingexperience

•Atleast3~4yearsofSocialmedia,digitalmarketingexperience"

ProfessionalSkills-Knowledge&Skills&Others(Certificationetc.)

"•Capableofmulti-tasking,settingprioritiesandschedulingworkactivitiesunderfast-pacedenvironmentwith

multipleprojects

•Highlysenstitivedigitalconsumertrend&automotiveconsumerbehavior

•In-depthknowledgeinsocialmediaandabilitytoleadthedevelopmentofacampaign

•Abilitytodevelopplanningsandimplementnewprojectsandinitiatives

•Strongcommunicationskills"

LanguageSkills

•NativeChineseandFluentEnglish

Mission&MainTasks

"•SocialMediaSpcialistisadigitalcontentscreator,digitalmediaplanner&digitalchannelmanagerofGenesisChina.manager).He/sheisreposibileforbrand-drivensocialmarketingexcution,anddigitalchannelmanagement.

Alsowillsuperviseallsocialmediaplatformsstrategyandcontent,managingsocialproductionbudgets,overseeingcampaigns,collaboratingandfindingefficienciesacrosschannels/departments,andsupervisingagencies.

He/shewillassimilatecuttingedgedigitaltechnologyinmarketingandunderstandconsumerbehavior&trendfaster/betterthananyoneelse,thenwilldelivertoallmarketingpeopleandrelatedteam."

Roles&Responsibility

"•Superviseallsocialmediaplatforms,functionsandactivities

-CooperationwithinternalPR/BTLdepartmentstocreatedigitalcontents

•Develop&manageallsocialmediaplatforms,functionsandactivitiestoincreaseenagagementofcustomer

-DevelopandmanageGenesisChinawebsiteincooperationwithGenesisHQ.

-Digitalmediaplanning,andexecution:plandigitalmediamix,anddiscusswithBrandComm.Specialist

toallocatedigitalmediabudget

•Collaboratewithinternalandexternalpartnerstoensureconsistencyinstrategicfoundation,tone,priorities,

andbrandguidelines

•Coordinateacrossdepartments(Events,CRM,Digital,PR)toensurefullyintegratedcampaigns

•SelectglobalcontentsandlevergethemforChinamarket

•Managecampaigntimelinesandcommunicatewithstakeholdersonaregularbasis

•Interpretinformationandanalyzekeytakeaways,effectivenessandopportunitiesofcampaignactivities

•Understandglobalsocialmediaandleverageglobalcontentsandassetsinalignmentwithglobalbrandplanning

•Performotheroccasionaltasks/dutiesrelatedtothejob"

JobRequirements

Spirit-Attitude/PersonalityNeededtotheJob

"•Diplomaticandcollaborativeattitude,andabilitytomotivatepartnerstomeetandexceedbusinessexpectations

Designsensibiliites/aestheticsense

•Strongorganizationalskillsandabilitytocreatepresentationsandmaterialsfortheexecutives

•Abilitytodevelopstronginterpersonalrelationshipsatavarietyoflevels

•Open-mindedtonewchallengesandideas,andeagertobringcreativeenergytotheteam"

Background-Education/WorkingExperience

"•Bachelor'sdegree(Overseaseducationpreferred)

•Total5~8yearsofexperienceinsocialmediaanddigitalmarketing

•Atleast2~3yearsofexperienceinluxuryautomotivebrandormarketing/advertisingexperience

•Atleast3~4yearsofSocialmedia,digitalmarketingexperience"

ProfessionalSkills-Knowledge&Skills&Others(Certificationetc.)

"•Capableofmulti-tasking,settingprioritiesandschedulingworkactivitiesunderfast-pacedenvironmentwith

multipleprojects

•Highlysenstitivedigitalconsumertrend&automotiveconsumerbehavior

•In-depthknowledgeinsocialmediaandabilitytoleadthedevelopmentofacampaign

•Abilitytodevelopplanningsandimplementnewprojectsandinitiatives

•Strongcommunicationskills"

LanguageSkills

•NativeChineseandFluentEnglish