体验营销专员岗位职责

体验式营销高级专员"•Buildannualplanandscheduleallnationwideexperintalmarketing

•Understandingbranddirection,GenesisbusinessinChina&consumerbehavior/traits/trend

•DiscusswithHQteam&headofmarketingteamtomakeanuualobjective,plan,andeacheventconcept

•SupervisinganddirectingofJr.ExperientialmarketingSpecialist

•LeadtheNationalandRegionalAutoShowprogram(boothdisplayandshowmanagementrelations)

•Discuss&negotiatewithAutoshoworganizationtosecurerightlocationforGenesisbooth

•Buildanannualautoshowplan&eachautoshowoperationplan

•LeadallExperientialMarketingprograms,includingbutnotlimitedto:Launch&Regionaleventsandpromotions

•Basedonthenewcarlauchingschedule,buildaoverallplanandscheduleforevent

•Developbranddisplay/productpromotion/newpartnershipopportunitieswithotherbrandsandorganizations

•Executenationwideeventpromotiontodelivermaximumbrandexposure(Coordinationofinternalteam,internal

reporting/control,supervisinganddirectingkeyagencies)

•LeadthedevelopmentandimplementationofBrandExperienceopportunitiesindirectownedshowroom

•BTLbudgetallocationsandmaximizeefficiencies

•Manageageciespoolandselectkeyagenciesthroughtransparentbiddingprocess

•Co-ordinatewithkeypartneragencies,clearlydefineroles&responsibilites

•LeadtheNationalSportsMarketingStrategydevelopment,allsponsorshiprelationshipsandassociatedactivations

inclusiveofcontractdevelopment,projectmanagement,marketingcommunicationsplan,contentdevelopment,

programimplementationandmetricsreporting

•Collaborateandeffectivelycommunicateacrossglobal/internalteam,executives,andRegions

•Leverageglobalmarketingassetsandimplementinlocalmarketinlinewithglobalbranddirection

•Performotheroccasionaltasks/dutiesrelatedtothejob"

"•Buildannualplanandscheduleallnationwideexperintalmarketing

•Understandingbranddirection,GenesisbusinessinChina&consumerbehavior/traits/trend

•DiscusswithHQteam&headofmarketingteamtomakeanuualobjective,plan,andeacheventconcept

•SupervisinganddirectingofJr.ExperientialmarketingSpecialist

•LeadtheNationalandRegionalAutoShowprogram(boothdisplayandshowmanagementrelations)

•Discuss&negotiatewithAutoshoworganizationtosecurerightlocationforGenesisbooth

•Buildanannualautoshowplan&eachautoshowoperationplan

•LeadallExperientialMarketingprograms,includingbutnotlimitedto:Launch&Regionaleventsandpromotions

•Basedonthenewcarlauchingschedule,buildaoverallplanandscheduleforevent

•Developbranddisplay/productpromotion/newpartnershipopportunitieswithotherbrandsandorganizations

•Executenationwideeventpromotiontodelivermaximumbrandexposure(Coordinationofinternalteam,internal

reporting/control,supervisinganddirectingkeyagencies)

•LeadthedevelopmentandimplementationofBrandExperienceopportunitiesindirectownedshowroom

•BTLbudgetallocationsandmaximizeefficiencies

•Manageageciespoolandselectkeyagenciesthroughtransparentbiddingprocess

•Co-ordinatewithkeypartneragencies,clearlydefineroles&responsibilites

•LeadtheNationalSportsMarketingStrategydevelopment,allsponsorshiprelationshipsandassociatedactivations

inclusiveofcontractdevelopment,projectmanagement,marketingcommunicationsplan,contentdevelopment,

programimplementationandmetricsreporting

•Collaborateandeffectivelycommunicateacrossglobal/internalteam,executives,andRegions

•Leverageglobalmarketingassetsandimplementinlocalmarketinlinewithglobalbranddirection

•Performotheroccasionaltasks/dutiesrelatedtothejob"